When moms wanted to chat, they used to do it on the benches at a park. In the 21st century, they are now doing it around the web. Carlsbad Patch takes a look at just how big this trend has grown. Could the mom next door be the next Dooce?
A Nielsen report in 2009 shares that more than 3.9 million women with children in the U.S. write blogs—covering everything from parenting tips to automotives, from technology to baby gear. In less than five years, the number of moms using social media has skyrocketed more than 500 percent and around 19 percent of the total online population are moms between the ages of 25 and 54 with at least one child at home. While a challenge for traditional marketing, the growing rate of moms as “citizen journalists” is a force to be reckoned with and is gaining growing recognition from marketers, advertisers and the corporate world. Bloggers have become ideal “trust agents,” and many have quietly been making prominent marks online, and as well have branded themselves in various niches, both online and offline—one being “the mom blogger” niche.
The journey of parenthood can be an isolating and sometimes even a lonely process, but the Internet and social media networks have overwhelmingly invited opportunities for creative minds to build and maintain a connection in a world that moms might have never known was just right up the street!